Lauren Kelly directs behaviour
Lauren Kelly is a Design Psychologist. She has her feet in two worlds - Behavioural Science and Design.
In 2015 she saw the rise of behavioural science used in the UK government and thought 'if Governments are making massive gains, how can we use a similar approach in business and with design?'. It's a question that drives her work at BehaviourStudio, which she founded in 2017. It lead to the creation of Behaviour Thinking - an approach to innovation that combines behavioural science with design thinking. And BehaviourKit - a behavioural design toolkit for use by business leaders and creative teams.
Harness behavioural science in your work.
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