Equipping 250+ professionals to use behaviour as a creative super-power

Snapshot

Launch a leading Behavioural Design course that turns theory into action.

Challenge

Course Architect & Lead Instructor: Built the curriculum, taught live, coached students, and licensed BehaviourKit IP.

My role

250+ graduates in 13 cohorts • Learners from Nike, Ikea & Netflix • 93 % reported applying tools inside 30 days • BehaviourKit tool-set now embedded in Hyper Island’s course.

Impact

The problem

Hyper Island is famous for hands-on learning. Yet behavioural design content on the market was either too academic or too light. They needed a course that was:

• Comprehensive: Foundations to advanced practice.

• Scalable: Repeatable resources for every cohort.

• Immediately useful: Live briefs, real research, real impact.
  
  

Timeline: 3 weeks from idea to launch.

Approach

1. Design a six-week intensive

   End-to-end journey: diagnose ➜ design ➜ test ➜ embed.

   Core frameworks: COM-B, Behaviour Change Wheel, RCT basics.

2. License BehaviourKit IP

   Gave every student access to Behaviour Mapping Canvases, Action Sorters and the First Steps into Behavioural Design Guide.

   Hosted on Hyper Island’s learning hub for always-on reference.

3. Teach by doing

   Live brief: “How might we reduce adolescent screen time?”

   Students ran real interviews with teenagers, prototyped interventions, and tested nudges in-the-field.

4. Coach for transfer

   Weekly live sessions plus 1-to-1 coaching.

   “Intention planning” exercises so each learner mapped how they’d use the tools in their day job.

5. Scale with quality

   Built a facilitator playbook so future cohorts keep the same standards.

   Tool licences ensure every group, anywhere, has the right resources.

Spotlight
Student project

Results

• 250+ professionals trained across 15+ countries.

• 93% said they used the tools within a month; 87% shared them with their teams.

• Hyper Island now markets the course as its flagship behavioural programme, re-running twice a year.

• BehaviourKit licences generate a new revenue stream.

“Lauren can take technical, theoretical jargon and make it accessible and applicable in practice, a trusted co-pilot I’d would not hesitate to recommend.”

– Rebecca Taylor, Programme Leader, Hyper Island

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