Turning world-class expertise into action that sticks

Snapshot

Make D&AD Masterclass participants do more than feel inspired, help them apply new skills the very next day and keep doing so.

Challenge

Behavioural Facilitation Lead: Trained award-winning tutors, redesigned course flow, and built a bespoke BehaviourKit Facilitation toolkit.

My role

12 masterclass tutors up-skilled, 92 % of learners set post-class action plans

Impact

The problem

Even the best trainers can miss the transfer gap:

1. Inspiration doesn't equal application - energy fades once people return to busy jobs.

2. Facilitation blind spots - experts know what to teach, but not always how to shape learner behaviour.
   
   

D&AD asked: How do we make learning live beyond the room?

Approach

Train → Design → Equip → Coach

1. Train the trainers

   Masterclass on learning psychology, behaviour facilitation, and practical engagement tactics.

2. Redesign course strategy

   A all hands session with the D&AD learning team. Covering Intention-planning canvases to lock in action steps. And behaviour gap maps to spot friction that blocks application.

3. Build a bespoke BehaviourKit, The Facilitation Kit

   Insight cards, session-planning tools, and creativity-plus-structure techniques.

Result

• 92% of participants leave with a written 30-day action plan.

• Follow-up at 30 days shows a 3x increase in learners applying class tools to live client work.

“I’ve run work(play)shops for years, but this gave me a new lens on learning behaviours.”

– Jim Sutherland, Founder, Studio Sutherland

“The cards are brilliant. Perfect for both training and client workshops.”

– Alex Lampe, Founder, Wiedemann Lampe

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