Every product, service, and strategy depends on behaviour.

The thing about behaviour is that it never switches off.
It hums beneath strategy decks, change plans, and roadmaps.

You see it in the clicks people make, or don’t.
In the trust they give, or hold back.
Most of the time, no one calls it out.

That’s where I come in.
I make behaviour visible, shape it with care, and build it into the system so it lasts.

Here’s how I can help

"Behaviour change is a core part of what we do. Now we have a clear way to do it well."

Daniel Kotsjuba, Designer of Public Services. Estonian Government

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If you’ve read this far, you already know behaviour matters.
I’d love to help you get it right.

Contact direct at
lauren@laurenkelly.me or use the form