I am a psychologist by education and designer by training. I am a Design-Psychologist.
A chance comment by a client, that ‘you always talk about psychology when you talk through your design choices’, led me to start my studio, Dura. We combine the insights from behavioural science with the problem solving of design thinking. Put simply, if we know how the brain works, we know how to better design for it.
I joke that I read more science journals now than I did during my time at university, but it has reinvigorated my drive to break down the barriers between the behavioural sciences and design.
My clients include Microsoft, Contentful, British Biathlon, the British Government's Equalities Office, and MIT and Union College.
I've recently received an Honourable Mention at the International Design Awards 2015. With my working being featured across the likes of Abduzeebo, Webdesigner depot, Creative Review, CSS Design Awards and CSS Winner. I've also been included in Computer Arts magazine and Netmag.
FOUNDER OF BEHAVIOUR DESIGN STUDIO DURA
Combining behavioural science with design thinking to create better digital products and services.
I've talked about behavioural design and design psychology at CareerFoundry, London. Invision Labs, Prague. Ladies that Wine Design, Manchester. UX in the city, Manchester. Glug, Leeds. Yena, Manchester.
I started Glug Berlin. With Etsy, Siberia, Unit9, Ableton, Martina Flor and 44flavours amongst the speakers. Now volunteering at Glug Yorkshire.
WHAT CLIENTS SAY
“Working with Lauren was an absolute pleasure! Fast turn arounds, great artistic eye, flexible with our demanding deadlines, and made sure the end product was outstanding. I would highly recommend Lauren if you have any graphic design or layout needs.“
Reid Schretlen, Inhouse. Project: Microsoft whitepapers
“I can't recommend this freelancer highly enough, incredible turn-around time, great level of service, asks all the right questions and delivers on time to a high standard.“
Suzanne Deakins, Kinetic Worldwide. Project: Annual report
Lauren exceeded my expectations. Brilliant to work with, very thoughtful and suggests creative ideas ”
Maciej Markowicz, Photographer. Project: Ph collection and other works. (Book)